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 enlarge | Author: American Society Of Media Photographers
Publisher: Allworth Press
Category: Book
List Price: $35.00
Buy New: $20.41
You Save: $14.59 (42%)
New (24) Used (6) from $20.41
Avg. Customer Rating:  9 reviews
Sales Rank: 13347
Media: Paperback
Edition: 7th
Number Of Items: 1
Pages: 416
Shipping Weight (lbs): 1.5
Dimensions (in): 8.9 x 6 x 1
ISBN: 1581154976
Dewey Decimal Number: 770.68
EAN: 9781581154979
ASIN: 1581154976
Publication Date: September 16, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 6-9 of 9 | | « PREV | | |
 A Camel July 15, 2005
22 out of 22 found this review helpful
Amongst professional photographers it's almost an axiom that they knew little about the business end of photography when they started taking pictures for a living. This book aims at remedying that condition. It has chapters on assignment and stock photography; pricing and estimating; negotiating fees and agreements; rights and value; formalizing agreements; copyright; electronic technology, business and marketing strategies; book publishing; and professional services. Unfortunately, like a camel, which is a horse built by a committee, this book varies widely in its usefulness for the business of photography. Among other reasons, this is because the chapters, and sometimes parts of chapters, are written by different authors, so that the work is not integrated and some important business areas are omitted.
The first two chapters which deal generally with the nature of stock photography versus assignment photography are quite good and will be helpful to anyone making the transition from one type to another.
Some chapters are first rate. The chapter on pricing and estimating takes an economic approach rather then asking, "what are my competitors charging?" It asks the question what price does the photographer need to establish in order to support himself and his business. Unfortunately, the book is not blunt enough to say that, if you don't expect to get the resulting price, you shouldn't be in the market.
At the other end of the scale is the chapter on marketing. Apparently six different authors each contributed their own uncoordinated efforts. There's some good advice here, but my litmus test was whether the book contained some discussion of how a fine arts photographer finds and approaches galleries. There wasn't much help here.
One area that many photographers encounter trouble with is keeping the books and paying income taxes. Unfortunately there were no references to these subjects. Even if all the book did were refer to a basic text or software, like Quicken or Quick Books and Turbo Tax, which were readily available at the time of publication, it would have been helpful.
This book is a useful guide for the professional photographer to keep on his shelf for a quick answer to many questions he may encounter in business. But for detailed answers, professional photographers will require more help in running their business.
 Great Stuff! April 19, 2002
5 out of 22 found this review helpful
For anyone in the business or especially getting into it, this is a must have book. Very valuable!
A critical introduction to the market and reference book February 13, 2001
40 out of 42 found this review helpful
In today's marketplace, it is critical that the fledgling professional photographer know how to survive. This book takes a pragmatic approach to a wide variety of topics that any professional photographer needs to understand. Frequently misunderstood concepts like copyrighting your work (and preserving copyright for future generations), writing contracts, setting client expectations, logistics for photo shoots, and stock photography market saturation are among a host of issues addressed. If you are entertaining even a glimmer of the notion of entering the world of professional photography, this book is necessary. It can save you A LOT of time, hassle, and tears shed. I cannot recommend this book highly enough.
The best book you can buy on the business of photography August 23, 1998
48 out of 62 found this review helpful
Photographers can be overwelmed by the sheer number of business books that don't quite fit the bill. They seem to be revisions from other industries. ASMP has done an incredibly valuable service to the industry with the publication of this book. It is informative without boring the reader, it has valid statistics that really help photographers, and it gives working photographers what they didn't get in school: a business education. Buy this book!
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